Blenders Pride Fashion Tour Day 1

The splendor and characteristic clandestinely of the medieval ages makes a comeback in the Rocky Star collectionNeha Dhupia was the showstopper for Rocky S. Showcasing a highly opulent red carpet collection, Rocky S brings glamour, style, music and fashion together. The enigma and secrecy of the dark holds a certain allure. And this subtle affluence comes forward through the beadwork and the sequins, through the exaggerated textures and layers of fabric. Rocky’s clothes are vintage in their own way. They embody a blend of old eras and new times. The colour black is reborn in every possible way, such that each contour, shade, hue and texture of it creates a genesis. This is an out and out collection with a lot of shine. The extravagance and gorgeous delineations of femininity that reflect the seduction of the Middle Ages steps out of the shadows and unfolds a new hold on style.

JJ Valaya weaves Indian sensibilities with rare and diverging Spanish influences in his collection. Bollywood Actress Chitrangda Singh walked the ramp as show stopper for JJ Valaya. It is a new season and with each new one comes a different influence, some whimsical and more distinct than the last. A medley of Spanish beauty, Indian epitome, royal cadences and life itself; all have found their way into JJ Valaya’s ‘Maharaja of Madrid’. The collection sees fashion doing what it does best; ‘make beautiful clothes. It also gets us front row seats to that ‘awe and awww’ moment, those little gasps of delight that only a JJ Valaya line brings forth.

“Beautiful has two forms,” elucidates JJ Valaya. “It can be mundanely beautiful or interestingly beautiful. Designs can be ordinarily pretty or slightly quirky. I am a lost royal. I’m sure I was one in my last birth. And thus this whole streak of monarchy never leaves my collections. My current line is a story of an Indian Maharaja who goes to Spain and, the little things he picks up from his journey is what comes together in this collection.”

Seagram’s Blenders Pride Fashion Tour 2013, launched the keenly awaited television, digital and print campaign featuring stunning Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride Fashion Tour is seen casting her spell on New Yorkers in a stylish black and white campaign so definitively Blenders Pride. 

The Blenders Pride Fashion Tour 2013 is executed by talent that is world class- Alison Kanuga for choreography, Ambika Pillai for hair & makeup and only the finest runway models.

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