My designs represent my journey as a human being. Of all the influences I have had in my life the most importantly is India and its cultural heritage. And this I interpret in my clothes.

Ritu Beri’s collection ‘Summerleas’ to successfully conclude Blender’s Pride Bangalore Fashion Week 2012. Ritu sets the tone for women’s fashion with her new spring summer collection, which is a modern take to an Indian concept, accented with interesting details.  The basic concept is to create a modern look retaining the traditional element for a woman who has evolved with the fast pace of the world and yet looks inwardly for the primary element the soul.

No restriction on the colour palette; there are wide hues ranging from whites to reds, golden, yellow to metallics to blacks, thus enabling the freedom to create one’s own chromatic world. The fabric used are basic weaves from pure cottons to rich brocades, silks, velve, satin & lace, all artistically blended & intricately embroidered with zardosi, sequins braids & Swarovksi crystals to create a magical spell. The silhouettes are very wearable, contemporary with interesting details; one can see also layering that is predominant in some of the evening ensembles. Essentially, the collection is an eclectic blend of kurtas, ghagras/cholis with elaborate odhinis; long flared, as well as, straight tunics over salwars & churidars.

 The desire to go beyond accepted limits; to flirt with the forbidden; to upset the established order. This, is the geneseis of Ritu Beri’s spring/summer 2012 collection. This is a collection that is glamorous & accentuates the female form & celebrates the spirit of today’s woman.


  1. ESHA SETHI says:

    Respected mam,
    Hi, this esha sethi
    from delhi . one of ur biggest fans, please i want to join ur studio for any of your assistency as i have done my fashion designing from INIFD as a topper there. I could not do it from NIFT b’coz of finantial reasons those days… since my 12th class i used to see your desigs as my inspiration… cannt do any jobs as it was nt allowed… but its my dream to work in ur surroundings …be it any work … my cntct no. is 9711084000 …plz if u feel any work for me do contact
    a heartful thanx to u
    wating fr ur positive reply

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s