Recall: Emma Watson is back as new face of Lancome.

Emma Watson of HARRY POTTER fame, became one of the most popular youth fashion icons. She is a cute little British girl, who is grown up to a super hot fashion icon. Her major break came when she was selected to star opposite to Danie Radcliffe in HARRY POTTER AND THE SORCERER’s STONE in 2001. She made her modelling debut for BURBERRY’s Autumn/Winter campaign in 2009. She was the face of BURBERRY, we saw her holding bags and posing with the boys on the campaign for BURBERRY spring summer 2010. We know her as the Potters girl so far, still not sure of what she could be with out the Potter series.

Emma Watson for Burberry 2010

This year she is back as the new face of LANCOME with the super short hair. Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. we are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.’ The campaign is going to be shot in Paris framed by Fashion Photographer Mario Testino. We wait eagerly for the LANCOME ad campaign now.

Emma Watson For People Tree 2011

This year she also endorsed PEOPLE TREE, an organic clothing brand. Emma has modeled for PEOPLE TREE YOUTH, SS10 & SS11. “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with.” Says Emma. This British beauty is the new generation fashion icon. You can find out more about her by visiting her homepage

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